Challenge

As an avid user of Feenix’s gaming mouse that I got as a present, I visited their site to look for more products to add to my collection. I found it was not intuitive to find their products as well as exploring details about each product. I challenged myself to improve the user experience around some simple tasks over a weekend-project-sprint.

The Solution

I performed Over-the-Shoulder usability tests with several users of different backgrounds and technical literacy to better understand what changes could improve the user experience of the site for some simple tasks. After gathering info, I analyzed the results, created wireframes and then higher fidelity mocks to better visualize the solution.

I wanted to focus on improving the UX around a few tasks that any user interested in purchasing a product would do: Browse products, and explore/learn about a product’s details. During each usability test I gave each user the test tasks below.

Significant Findings

Seeing users navigate around the site to complete 3 simple tasks was very interesting. In the section below I highlighted my findings of friction points that users had. This ranged from information that was hidden from users, userflows that were misleading, and more.

Homepage

Product Page

Wireframes

Wireframes allowed for an easy visualization of all the informational components that needed to be surfaced and organized. In the current design, many of these elements were difficult to access without clicking around and exploring the product page.

Visual Design

Below is a design concept that aims to enhance Feenix’s visual identity but still retain thier current brand and improve the user experience of shopping for products and navigating the site. Much of the UI direction was created with the intent to remove friction points (poor purchase CTA visibility, hard to access product information, confusing navigation, etc.).

Lessons Learned

Over-the-shoulder testing is powerful. Giving users a small and simple set of tasks can uncover friction points that might not be as apparent when sitting down and analyzing the UI/UX yourself.

Feenix is a a small independently owned company based in Southern California that designs and creates consumer electronics and entertainment for PC gamers.