Visual Direction

I developed a visual brand identity to convey a data visualization and management in a playful and simple way. The brand leverages quirky messaging while still being informational. The playful tone is further emphasized with fun robot illustrations and bright high-contrast colors. Through the visual components and voice and tone, the brand conveys a fun side to what commonly is a frustrating experience.

UI Design

In addition to creating the visual identity I was also in charge of UI. From wireframes to interaction design to high fidelity mocks I worked closely with the developer to ensure the designs were properly translated in code.

OOcharts is a service that allows developers to retrieve Google Analytics data in a simple way. The service queues requests that would normally exceed the Google Analytics API limits to ensure that data is delivered fast and reliably.